Eric Norris

Greetings, I grew up in Seattle but my amazing wife and I moved a lot closer to the mountains in 2010. We love where we live and I now ride to my rides, and skiing is 20 minutes away.

We really enjoy nature and get into it as much as possible. Here are a few of the things…

Travel · Gravel riding · Cyclocross · Paddleboarding · Cooking · Hiking · Flyfishing · Beach bumming · Husbanding

Professional

Web Production

Web site planning, production and publishing · Sitecore · WordPress · Adobe AEM · Ecommerce · Digital asset management · HTML/CSS · Responsive Design · Accessibility · Human Experience / User Experience · Zmags · Ceros · B2B · B2C · Content localization · Digital asset management · Davinci Resolve · Adobe CC · MS Office · Workfront · Trello · Sharepoint · Teams

Analytics

Google Analytics · Google Tag Manager · Heap · Contentsquare · Tableau · Power BI · SQL · SEO · A/B testing & reporting

Leadership Principals

Deliver Results · Bias for Action · Insist on the Highest Standards · Ownership · Learn and Be Curious

Soft Skills

Project management · Deadline Oriented · Training · Skill development · Scope management · Organization skills · Stakeholder communication · Grace under fire · Humor

More work stuff

I spent my earlier years learning customer service in the hospitality industry including the Four Seasons Hotel and many well-known Seattle restaurants.

An old friend showed me the most basic HTML back in about 2001 and I was hooked immediately. I got a degree in Web Dev, started Rockfish Web Design and began building the requisite gratis sites for anybody and everybody.

As a sole web shop proprietor, I learned to wear every hat including owner, marketer, admin, program manager, project manager, designer, copywriter, web producer and major stakeholder.

Fortunately some people took chance on me back in the day and I started getting paid and this turned into a pretty awesome career.

I still love what I do, my main title is web producer but I have been training in UX/Accessibility and site analysis getting prepped for the next journey either here or abroad.

As it is in marketing, promotions come and go away pretty quickly. The last 4 years at Liberty/Safeco, everything I worked on was agent-facing and only visible to agents. Everything before that has been redesigned or wiped out by a flood of new promotions. Below are a few of the outside projects that I have going.

Malinda Norris Coaching
Grooveback Media
SnoValley Mobile Notary
The Gravel Riders
Proliance Consulting
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Malinda Norris Coaching

Redesigned and built this site for a coach to spec for various services:

  • Empowerment Coaching
  • Creative Coaching
  • Hypnotherapy
  • BioFeedback
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Grooveback Media

My web development and digital marketing business

  • Website development
  • Digital marketing
  • Consulting
  • Notary servives
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SnoValley Mobile Notary

My notary business

  • Mobile notary in the Snoqualmie Region
  • Remote Online Notary (RON)
  • Notary business development
  • National notary resources
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The Gravel Riders

National and local gravel cycling resources

  • Gravel riding articles
  • Gravel racing and gran fondo info
  • Gravel and other pertinent cycling videos
  • Cycling merchandise
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Proliance Consulting

Corporate site for a previous employer that I still maintain

  • Technical recruiting
  • Technical recruiting
  • Financial, retail, insurance, tech, telecomm, healthcare
  • No BS

Here are some of the professional stops along the way

• Sr. Web Producer / Sr. Analyst responsible for Safeco and Liberty Mutual Insurance companies’ agent-facing websites in Sitecore, WordPress and Sharepoint then migrated WordPress and Sharepoint Commercial Lines sites into Personal Lines platform.

• Coordinated with stakeholders across the organization to produce and publish marketing and informational content to independant agents while ensuring best practices for style, tone and quality for online content.

• Utilized Heap and Contensquare to aalyze site data and reported to stakeholders to guide marketing efforts. Researched implementing Google Analytics as an alternative analysis tool.

Liberty Mutual / Safeco

Sr. Analyst & Sr. Web Producer / 2019 - 2023

Brought in to help migrate PSE into Sitecore with aggressive and firm deadline.

• Migrated PSE.com from legacy Sharepoint site to new Sitecore 9 platform
• Built, configured, and published transactional and support pages
• Closely collaborated with content, dev, design, PM and business teams
• Refactored HTML, CSS and JavaScript within Bootstrap templates
• Flexible: Worked nights and weekends to meet hard deadlines in a very tight timeline

Puget Sound Energy (PSE)

Sr. Digital Experience Producer / 7 month contract

Led team of 30+ for Incident Management for 240+ online stores.
• Large scale, Pri 1 incident coordination involving multiple groups and workstreams.
• Incident tracking, root cause analysis, and reporting.
• Ran all handoff calls with Dublin and Delhi offices.

Microsoft, Inc.

Incident Management Lead / Trainer, 2016 - 2018

• Responsible for Web Publishing of marketing promotions to 240 countries.
• Sole Web Producer / QA hybrid.
• Build and maintain localized content for Microsoft Store.

Microsoft, Inc.

Sr. Web Producer, 2014 - 2016

• Collaborated with external partners to create Responsive Brooksrunning.com
• Created first Brooks microsites and online Brooks catalogs, plus Social Media campaigns
• Redesigned Lawson Esales for Brooks sales teams, Gurus, Retailers and Customer Service
• Re-skinned HR systems
• Video editor for outside events and exhibitor shows
• Represent Brooks at Outdoor Retailer and SXSW

Brooks Running Co.

Sr. Web Developer, 2012 - 2014

• Four years building and maintaining REI.com
• Managing the REI Adventures and Expert Advice online programs
• Built and managed continuous stream of promotions using proprietary systems and stakeholder collaboration
• Created and managed an intranet site for training and demos
• 100% SLA compliance
• Troubleshooting and bug resolution, training and interviewing
• Active in all community service opportunities

REI, Inc.

Sr. Web Producer, 2008 - 2012

• Worked closely with cross-division teams to build new web sites and web pages as well as maintain existing sites.
• Turned Photoshop documents and jpgs into effective and precise layouts.
• Implemented interactive interfaces for use on the coin counting machines.
• Hand-coded XHTML, CSS and Javascript, created and implemented Flash Applications.
• Troubleshoot technical, cross-platform, cross-browser and cross-device issues.
• Developed and maintained a strong SEO focus.

Coinstar, Inc.

Interactive Developer, 2006 - 2008

My newest business – mobile notary and Remote Online Notary (RON). Most convenient way for you to get your documents notarized.

See more at SnoValleyMobileNotary.com

SnoValley Mobile Notary

Founder/Owner, 2023

This my web development and digital marketing business, your one-stop shop for all of your online needs. Make money, or make More money, let’s do this.

See more at GroovebackMedia.com

Grooveback Media

Founder/Owner, 2022 - 2023